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PepsiCo rolls out ‘Choose me or lose me’ campaign for Walkers...

PepsiCo's latest marketing campaign to boost sales of Walkers crisps involves putting some of its favourite flavours in jeopardy. The brand is offering consumers the chance...

Category management

soft drinks category

The wholesaler guide to soft drinks

Britvic is working with wholesalers to offer inspiration and advice on how to refresh your soft drinks category and ensure you maximise your profits. With a portfolio of iconic brands, Britvic is set on...

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Blakemore Logistics Invests in Distribution Fleet

Blakemore Logistics invests in distribution fleet

Blakemore Logistics has announced an investment in its distribution fleet as part of an ongoing vehicle replacement programme. The business has acquired 22 new Globetrotter...
Foodservice price inflation climbs to 9% in May reports CGA

Foodservice price inflation climbs to 9% reports CGA

The latest edition of the CGA Prestige Foodservice Price Index revealed that inflation in foodservice hit 9% in May 2017, the highest point in...
Tom Gittins

“We’re on track to smash our growth target” – Tom Gittens from Confex

BW: What is Confex's unique selling point? TG: We don’t charge a joining or membership fee. We offer an exclusive, members-only, central distribution facility, too....
Philip Jenkins

Sugro MD Philip Jenkins on what his buying group offers

BW: What is Sugro’s unique selling point? PJ: We are the UK’s largest impulse buying group, specialising in providing focused trading and tactical support services...
East End Foods director Dr Jason Wouhra has been awarded an OBE

East End Foods director Dr Jason Wouhra has been awarded an OBE

East End Foods director Dr Jason Wouhra has been awarded an OBE. Dr Jason Wouhra’s recognition comes in the Queen’s birthday honours list for services...

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