What is Fisherman’s Friend up to in the wholesale channel?

Paul Hill discusses wholesale with Jon R White, the regional business manger at Fisherman's Friend How has Fisherman’s Friend helped wholesalers to grow sales in the past 12 months? We have invested heavily in advertising over...

A lot to be learned: Exploring the education sector

Helena Drakakis explores the education sector and the range of opportunities it presents wholesalers Five years ago, the Turkey Twizzler became a symbol of what not to feed the nation’s students. In the intervening years, awareness...

Discussing the wholesale channel with Westons Cider

Paul Hill catches up with Martyn Jones, the head of UK sales at Westons Cider How has Westons helped wholesalers grow sales in the past 12 months? We spend a lot of time working with and educating wholesalers...
Spring confectionery

Spring your confectionery sales into profit

Tom Gockelen-Kozlowski explores the key trends for spring confectionery in what is an important and profitable time of year for wholesalers As the new year begins, so does a season of opportunities for the confectionery...
Christmas drink sales

‘Big night in’ or Christmas party? How you can be ready for both

Toby Hill dissects this important time of year and advises how wholesalers can make the most of it As the winter nights become darker and longer, people tend to spend a higher proportion of their...