Bidfood launches care home support platform

With care homes across the UK facing staff shortages and skill challenges, Bidfood has launched an care home immersive support platform that spotlights innovation and solutions for the six key areas found in UK care homes.

There are over 16,000 care homes in the UK,[1] most of which are operating with tight budgets, rising food costs and limited resources. Bidfood’s Interactive Care Home has been designed with this in mind, delivering a unique platform that demonstrates how the wholesaler’s services, expertise and relevant ranges integrate within a care home.

Read more: Bidfood unveils pub kitchen guide to customers

A collaboration between Bidfood’s chef development, marketing, E-commerce and technical service teams, The Interactive Care Home places allows each expert to talk through topics from resident dining experiences to menu planning, food waste and more. Users can explore each room, watching a range of videos where one of Bidfood’s experts will offer their professional advice on various areas including nutrition, creating innovative and delicious dishes.

Business Development Controller for education & healthcare, Gavin Squires said: “We are thrilled to have launched this latest campaign for the sector. Our aspiration is for this platform to become the go-to industry source, where all care homes can access a comprehensive overview of the support readily available for their care home from Bidfood.

“We aim for it to be a place for thought leadership, product innovation, and trailblazing content. The Interactive Care Home has been developed to become an integral tool for our customers as well as an innovative showcase to all care homes.”


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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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