Free range: A beer & cider category guide

A vast range of new products and low- and zero-alcohol drinks offer the biggest opportunities in beer & cider. Olivia Gagan reports Maximising sales on your core range is one way that you can boost...
functional-drinks

How to capitalise on the surge in popularity of functional drinks

Martyn Fisher looks at the surge in popularity of functional drinks, which appeal to those looking for added benefits from their beverages Functional drinks are growing in popularity, and suppliers Arla Foods and Grace Foods...
bottled water

Beat the Sugar Tax with bottled water

With the ‘sugar tax’ coming into effect this month and consumers increasingly health-conscious, Joseph Lee looks at the fastest-growing alternative to sugary drinks and juices – bottled water. Bottled water is now the fastest-growing segment...
vaping and e-cigarettes

Boost your e-cigarette sales

The plain packaging legislation that came into force last May transformed the way the tobacco trade looked, eliminating decades of stylish branding. Now we know that along with new EU rules on pack sizes,...
biscuit sales

Boost your biscuit and cake sales

Olivia Gagan on how you can boost your sales in the biscuits & cakes category at a time when concerns over excessive sugar consumption and the trend for healthy eating both continue to rise. Dunking...