flavoured bottled water

How can you capitalise on the rise of bottled water?

Consumers want healthy drinks that taste good. SHIREEN KHALIL says flavoured bottled waters may be what they’re looking for. The bottled water market is a force to be reckoned with, having achieved 9.4% growth over...
breakfast cereal

Brits are changing breakfast habits – what does this mean for your cereal range?

With the right range, there’s still plenty of profit for wholesalers to milk in the cereal & cereal bars category, says Nikki Allen. The way Brits eat breakfast is changing. Once, a bowl of cereal...
biscuit sales

Take the cake: will health guidelines cut sugar consumption?

Will health guidelines designed to cut our sugar consumption affect our love of sweet treats? Joseph Lee finds out Britain has a reputation for being obsessed with biscuits. We have the world’s highest consumption per...
beer & cider

Canned goods: How to boost your beer & cider sales

Toby Hill looks at the result of the recent upheaval in the beer & cider category to find out what both new and older generations of drinkers want from their tipples. Few categories have seen such...
sugar confectionery

How to sweeten up your sugar confectionery range

Consumers are worried about sugar, but that isn’t stopping them from buying confectionery. Joseph Lee looks at what shoppers now look for in their sweets – and sours. With health concerns about sugar rising, it...