Category Management

Category Management

energy

Energy is getting tastier

“The biggest trend in energy drinks this year is the development of flavours in the category,” says Guy Gissing, national impulse controller at the owner of the Rockstar brand, AG Barr. “This needs to be reflected in...

The value of price-marked packs

Jennifer Pratt gives an exclusive insight from research consultants him! on price-marked packaging. Price-marked packs have been gaining ground with symbol and independent retailers for some time now.Soft drinks, tobacco and biscuits are the categories...
easter confectionery

Category guide: Spring Confectionery

As the second biggest confectionery event of the year, Easter is a major opportunity for wholesalers. And with 76% of gifts being chocolate, it’s crucial depots have their spring confectionery ranges correct ahead of time. Easter...
world cup

Sporting Sales

It doesn’t kick off until mid-June, but anticipation is steadily growing for the 2014 FIFA World Cup in Brazil. It is the biggest event this year and, therefore, one of the biggest sales opportunities....
price-mark

The Price-Mark Panel

Elit Rowland speaks to the key brands driving wholesalers’ sales with price-marked packs. When we asked Booker’s chief executive Charles Wilson what he thought of price-marked packs (PMPs) at the Federation of Wholesale Distributors (FWD)...