Category Management

Category Management

breakfast

Category guide: Breakfast

Whether your customers are caterers or retailers, breakfast is on the move, writes Lindsay Sharman. With more than 1bn breakfast occasions in the UK every year, it is a huge opportunity for wholesalers and their...
big night in

Category Guide: Big night in

The winter months mean consumers will be staying at home more to enjoy the ‘big night in’, writes Lindsay Sharman. The ‘big night in’ is an occasion that includes many different categories and appeals to...
halloween

What to stock for Halloween

John Silcox outlines the products wholesalers need to have this Halloween. Halloween is now the UK’s third highest consumer spending occasion after Christmas and Easter with more than £325million spent during this period last year,...

Category Guide: Seasonal Alcohol

Lee Graham reveals how wholesalers can boost sales of alcohol as the party season approaches According to researcher Him!, the beer and cider category is the sole reason why 13% of retailers visit wholesalers. What’s...
soft drinks

Category guide: Soft drinks

Focusing on independent retailers and the foodservice channel, Lee Graham reveals how wholesalers can turn soft drinks into hard sales. Soft drinks give both foodservice operators and retailers a vital chunk of sales in what...