Category Management

Category Management

Protein products

Bulk up your profits with fast-growing protein products

Tom Gockelen-Kozlowski looks into the trend of functional and protein products, and how to make the most of this fast-growing, but highly complex category From the preserve of muscle-bound gym-goers to finding a place in...
Price marked packs

Making price-marked packs flourish for you

Tom Gockelen-Kozlowski finds out why price-marked packs (PMPs) continue to thrive in convenience, and what the best approach for them is in order to achieve a profitable depot Price-marked packs (PMPs) continue to flourish because...
Soft drinks trends

Soft drinks trends: how to make your sales pop

Charlotte Buxton explores the key soft drinks trends affecting the category, and how wholesalers should respond The £2.6bn convenience soft drinks category continues to be one of the most profitable for retailers and wholesalers. However,...
Crisps and snacks

How to boost your crisps and snacks category

Tom Gockelen-Kozlowski has a deep dive into the crisps and snacks market, with sharing bags and healthier alternatives two of the key areas of focus for wholesalers Let’s begin by outlining just why this category...
What Christmas confectionery and chocolate to stock in 2019

How to make the most of the Christmas market this year

With the festive season fast approaching, Tom Gockelen-Kozlowski speaks to key suppliers to find out what Christmas confectionery wholesalers should be stocking this year Christmas is a confusing and expensive time for shoppers, but that...