CCEP working to help wholesalers drive soft drinks distribution

Coca-Cola European Partners (CCEP) is helping wholesalers drive soft drinks distribution by tripling customer visits and bringing in ‘add to order’ capabilities for its field sales team. The company will make 750,000 visits to retailers...
gum sales

A breath of fresh air: how to get your gum category right

Shireen Khalil on the trends dominating the mints & gum category, and what you need to do to make the greatest possible profit from products that are among the most important impulse purchases. The number...

PepsiCo rolls out ‘Choose me or lose me’ campaign for Walkers Crisps

PepsiCo's latest marketing campaign to boost sales of Walkers crisps involves putting some of its favourite flavours in jeopardy. The brand is offering consumers the chance to keep their favourite flavours or risk losing them to...

Lucozade set for mass sampling campaign and Deliveroo tie-up

Lucozade Energy has unveiled a significant sampling campaign set to take place across the UK this summer, along with a tie-up with Deliveroo. The activity will bring Lucozade Energy Orange and Original to consumers from...

Swizzels looks to continue Christmas growth trend

Christmas continues to be a key sales period for confectionery and this year is set to be no different. The total confectionery market has grown over £6m in the last two years, and this trend...