Boost reintroduces PMPs across range

Boost Drinks has reintroduced £1 price-marked packs (PMPs) across all lines in its Boost Juic’d range.

The supplier said the decision came due to recognition of the advantage PMPs give convenience retailers by offering customers a perception of value.

Read more: Boost adds Blood Orange & Raspberry Crush variety to its Juic’d range

Additionally, the 500ml can segment within energy drinks is currently experiencing 20% growth and is the largest-selling segment within soft drinks.

Adrian Hipkiss, commercial director at Boost Drinks, said: “By repositioning Juic’d PMP at £1, we are enabling retailers to attract more customers, drive higher sales volumes, maintain healthy profit margins, and build strong customer loyalty, all while staying competitive to the market.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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