Jameson launches £2m St Patrick’s Day campaign
Jameson is supporting retailers ahead of St Patrick’s Day on the 17 March with a campaign focused on its Jameson, Ginger and Lime serve.
The TV campaign will run throughout March and will be supported...
Budget 2017: Alcohol, Tobacco & Business Rates
Chancellor Philip Hammond set out the Autumn Budget today (22 November) at the House of Commons, including the government’s upcoming plans for tax and spending, covering everything from alcohol, tobacco to business rates.
While duty on...
Absolut’s pride at new LGBTQ bottle design
Absolut has unveiled an innovative new bottle design aimed at supporting the LGBTQ (lesbian, gay, bi, transgender, queer) community and driving sales this summer.
The new rainbow design is the brand’s third consecutive bottle to...
Sales of sherry in rapid decline
It may well be a traditional Christmas tipple, but sales of sherry have more than halved over the past decade.
Last year, almost 10m bottles were sold in the UK, less than half the 22m...
Aromatic-infused drinks demand ‘will soar’ over Xmas
Matthew Clark has predicted that the demand for aromatic-infused drinks, classic sparkling wines and festive brews will soar over the holiday season, with the trend also tipped to last well into 2017.
With 34% of consumers...