Goslings reveal innovative rum to on-trade channel

Love Drinks has revealed an innovative new rum from Goslings in which the barrels are loaded onto a vessel and the rum ages out at sea, travelling back and forth from Bermuda to the mid-Atlantic for thousands of miles.

Spirited Seas was showcased at this year’s Imbibe Live, with the stormy seas and air said to influence the blend, with the rum interacting with the charred American white oak over every wave, extracting all the barrel’s flavour.

Read more: Discover, taste and network at Imbibe Live 2024

Available to the hospitality sector immediately via Love Drinks in 70cl bottles (44% abv), Samantha Burke, managing director of Love Drinks, commented:  “Thanks to the spirited seas in 1806, Englishman James Goslings and his £10,000 worth of goods couldn’t make it to America and instead docked at the nearest port: St George’s, Bermuda.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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