Flavoured tequila brand adds spicy variant to range

Flavoured tequila brand Neurita has expanded its offering with the release of a spicy Neurita Tequila Blanco Picante to the wholesale channel.

Tapping into the growing popularity of spicy margaritas and other chilli-based serves, Neurita Picante (35% abv) is made with the agave Tequila Blanco, which is then infused with natural fiery Scotch Bonnet chilli, green chilli and tangerine extracts.

Specially crafted for margaritas, Neurita is said to provide a base for classic margarita cocktails and other tequila serves meaning additional sugary liqueurs are not required.

Read more: Tequila brand Neurita now available to wholesale through Love Drinks

Samantha Burke, Managing Director of Love Drinks, commented: “Drinks with heat are hot-to-trot at present and the spicy margarita is receiving plenty of plaudits so the Neurita Picante launch couldn’t come at a better time.  We’re excited to get it in the hands of bartenders and expect big things this summer.”

Neurita Founder and unapologetic margarita aficionado, Lucy Smith, said: “It took longer than we thought to perfect the recipe but good things come to those who marg so we’re delighted to welcome Picante to the Neurita family for 2024.  Our first production run sold out in just a week so we can’t wait to see what the UK’s masterful mixologists and discerning consumers can shake up this summer.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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