Tequila brand Neurita has joined Love Drinks portfolio and will now be available in wholesale through the company’s usual route to market – LWC, Dunns, Booker, Matthew Clarke, Venus and Amathus.
Launched in October 2022 by entrepreneur Lucy Smith, Neurita has been specially crafted for margaritas and was voted ‘Best Flavoured Tequila’ at the World Tequila Awards this year.
The range of Neurita flavoured tequila are available in 70cl bottles and includes:
Neurita Tequila Blanco – Citrus – 35% abv
Neurita Tequila Blanco – Rosa – 35% abv
Neurita Tequila Blanco – Picante – 35% abv
Samantha Burke, managing director of Love Drinks, commented:“Flavoured spirits have been one of the standout sectors in recent years with interest and innovation through the roof. With serious momentum around tequila and mezcal, Neurita taps into a real sweet spot in the category so it’s great to be working with such a vibrant brand that we expect to be one to watch in 2024.”
Neurita founder Lucy Smith, added: “It’s been a whirlwind 12 months launching the brand but the reaction and feedback has been astounding. The case study for Neurita has been proven with our tribe of Neurita margarita lovers steadily building. With over 50,000 Neurita margs already enjoyed in the UK alone, the brand offers something fresh and modern to the category so we’re delighted to join up with Love Drinks to drive further growth in the On and Off-trade.”