LWC Drinks introduces Buen Amigo tequila to UK market

Signature Brands, the drinks marketing and distribution agency of LWC Drinks has brought Buen Amigo Tequila to the UK market, having agreed an exclusive distribution partnership with the brand’s Mexican distillery, Dialce Distillery.

Recognising an opportunity to capitalise on an increasingly growing category, Signature Brands has secured its route to market with LWC Drinks, and Buen Amigo will be heading to the UK’s bars from March.

Nic Ponticakis, brand Mmnager for Signature Brands, commented: “Signature Brands is delighted to be bringing Buen Amigo Tequila to the UK market. Dialce Distillery is globally recognised for producing excellent liquids, so it is a privilege to have the opportunity to bring one of their incredible Tequila brands over here.

Read more: Interview: LWC Drinks

“We are launching Buen Amigo at a time when the Tequila market in the UK is experiencing significant growth, and with the strong provenance and credentials of the brand in our arsenal – plus the backing of a leading on-trade wholesaler – we hope to play a considerable role in the continued success of the category.

“In Mexico, Buen Amigo Tequila is synonymous with ‘good times’ – a nod to the brand’s strapline of ‘A Good Friend Indeed.’ As a brands agency, we are very much looking forward to embedding the same brand values over here and positioning Buen Amigo as the go-to good times Tequila drink!”

Jorde Martinez, commercial manager for Dialce, commented: “We have partnered with Signature Brands because of their great reputation in the market, their brand-building experience, and their reach across the territory for the off/on trade. We are convinced this alliance will benefit both of us and will help Buen Amigo grow and become the tequila brand of choice for the UK consumers.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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