Four reasons why you should attend Imbibe Live this year

Imbibe Live, the UK’s premier event for the drinks industry, is taking place from Monday 1st to Tuesday 2nd of July 2024 and promises an array of newly curated content designed specifically with wholesalers, buyers, and distributors in mind.

Serving as an unmissable hotspot for drinks professionals eager to propel their businesses forward, the two-day event has an innovative masterclass programme filled with tastings and industry-focused panel discussions, spearheaded by big-hitters in the industry. From discovering the latest trends in BWS to discussing strategies on how to adapt to potential new policies under a new government, Imbibe Live presents the off-trade with plenty of opportunities to gather insights and learn.

Here are four reasons to visit Imbibe Live 2024:

Deepen your understanding of future drinks trends

Wholesalers, buyers and distributors alike benefit from being up-to-date with emerging drinks trends and categories. This year, research firm Nielsen IQ, will be revealing the standout drinks trends to watch in 2025/26 across beer, wines and spirits to help the off-trade make informed decisions on how to keep product ranges relevant and fresh.

Expand your knowledge of drinks categories

From no & low alcohol, to craft beer, sparkling wine and agave spirits, visitors can expect a jam-packed two days of insight and innovation. With hundreds of drinks producers to meet and flavours to enjoy, attendees can experience the latest innovations from across the world and across categories. Big names exhibiting at the show this year include Schweppes, Damm and AU Vodka.

Network with experts

Imbibe Live brings together the entire drinks industry, providing attendees with a space to network, meet new people and learn from industry experts such as Ian Burrell and Pete Brown, while giving you all the tools you need to elevate your business strategies in line with consumer demand. Don’t miss WSTA’s masterclass ‘Industry Update’ to find out what new policies under a new government could mean for your business.

Find the ‘next big thing’ for your product line-up

Imbibe Live aims to help those in the off-trade curate a best-selling product line-up with exclusive insights and tastings from a diverse range of exhibitors. There will be unique opportunities to sample an exquisite new selection of wines, spirits, and artisan beverages at the French and Italian pavilions, as well as the chance to discover which brands are making waves in independent beer at the SIBA’s new Indie Beer Bar pavilion. Also new to the show for 2024: the Campo de Agave theatre, featuring tastings and masterclasses dedicated to all things agave, organised by Club Cantina. What’s more, the Sommelier Wine Awards’ results ceremony will be taking place at the event this year and is not to be missed for those looking to stock up on the most successful wines of the moment.

To find out more or to get tickets, click here


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