Budweiser signs UK deal to distribute San Miguel

Budweiser Brewing Group UK&I (BBG) has announced an agreement with Mahou San Miguel to distribute San Miguel lager in the UK.

This agreement brings the Spanish brewer’s two leading brands under the same distribution banner, after BBG began distributing Mahou in 2021.

Read more: Budweiser Brewing Group appoints new wholesale commercial head

San Miguel will join BBG’s portfolio from 1 January 2025. The supplier will distribute and promote its full range, including San Miguel Especial, San Miguel 0.0 and San Miguel Gluten Free.

Alberto Rodríguez-Toquero, managing director at Mahou San Miguel, said: “This agreement further extends the relationship between our two companies, the UK is an important market for San Miguel and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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