Bestway Wholesale has strengthened its field sales operation with the introduction of 23 dedicated territory sales managers.
The new nationwide structure is claimed to provide greater support to unaffiliated independent retailers and Bestway Retail Club members, ensuring customers benefit from more regular face-to-face engagement.
The team of 23 will be supported by two field sales managers covering the North and South, reporting into a national retail controller.
Dan Lewis, sales director, Bestway Wholesale and Bestway Retail, commented: “Independent retailers are at the heart of our business, and we recognise the important role we play in helping them remain competitive and profitable.
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“Our ambition is simple: to help our customers sell more, make more and save more. That means going beyond supplying great products at competitive prices and ensuring retailers have access to the right advice, insight and support to grow their businesses.
“By strengthening our field sales team, we’re putting more people closer to our customers, giving us the opportunity to better understand their individual challenges and work alongside them to identify real opportunities for growth.
Naser Khan, managing director, Bestway Wholesale, added: “Independent retailers are the backbone of communities across the UK, and their success is fundamental to our own. We know the challenges they face, and we are committed to investing in the people, services and capabilities that will help them compete and grow.
“Strengthening our field sales operation is an important part of our wider growth strategy and demonstrates our continued commitment to independent retail. We want every customer to see Bestway as a trusted business partner, one that understands their needs, delivers value and actively supports their long-term success.”
