Spar gets KitKat convenience exclusive

Nestlé has launched a KitKat Chunky Crunchy Double Chocolate variety, with Spar as its exclusive convenience launch partner.

The new bar consists of a chocolate crispy wafer coated in a blend of smooth milk chocolate. It is available from the symbol from 27 June, before expanding nationwide on 8 July.

This marks the second Spar-exclusive launch from a Nestlé brand in 2024, following the launch of Aero Strawberry.

Read more: Financial growth for CJ Lang as Spar wholesaler reveals growth plans

Gemma Turner, Spar UK trading manager, said: “This symbol group exclusive with Nestlé is another great opportunity to drive footfall to our SPAR stores and increase customer engagement. It is fantastic our shoppers have the chance to pick up KitKat Chunky Crunchy Double Chocolate from our stores.

“Collaborating with Nestlé again on this exclusive symbol group product launch allows us to foster strong relationships and opens the door to more future innovative product developments.

“By offering unique products that are not available at other symbol group stores for a limited time, strengthens our relationship with shoppers, ensuring they return for similar experiences again and again. This symbol group exclusive sets us apart from our competitors and positions us as a leader in innovation. We are excited to about the buzz it’s generating.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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