F’real and Nestle team up to launch new Rolo flavour milkshake

F’real the leading provider of self-serve milkshakes, is partnering with Nestlé’s beloved Rolo brand to launch a brand-new, limited edition milkshake offering just in time for summer. Available from July 15th, this category-bridging flavour addition will see the merging of a globally recognised, cult confectionery brand with an indulgent blend-it-yourself milkshake format, that promises satisfaction from every sip.

With over 23,000 blenders installed worldwide and upwards of 550 million cups sold[1], f’real has established a strong presence across the convenience channel by tapping into the burgeoning appetite for indulgent treat occasions – a demand that has been further bolstered by the rise of food to go missions amongst younger consumers[2].

Rich’s, the parent company behind f’real, has already seen great success in collaborating with Rolo – a brand cherished for its classic combination of smooth chocolate and creamy caramel – in various other out of home treat offerings, and this collaboration is no exception. By blending Rolo’s iconic flavour profile and f’real’s innovative milkshake format, that consumers already know and love, this addition is set to have blenders in overdrive this summer.

As always, the launch of f’real Rolo will see enhanced support for partner retailers in the form of striking internal and external POS materials, social media assets and graphics, as well as planograms and user guides.

Jeremy Kirk, f’real, said: “We are beyond excited to introduce the limited-edition f’real Rolo milkshake to retailers nationwide. This collaboration brings together two beloved brands to create an irresistible treat that combines the iconic flavour of Rolo with the refreshing indulgence of a f’real milkshake. We know our consumers love the blend-it-yourself experience, and adding Rolo’s smooth chocolate and creamy caramel is going to make this summer extra special!”

Danielle Griffiths, Category & Channel Lead at Nestlé Professional, said: “After such a positive response to our other Rolo collaborations, we are thrilled to be partnering with f’real to bring the iconic flavour to a creamy, milkshake format.

Rolo is a brand with strong loyalty and nostalgia and from an out of home perspective, Rolo performs strongly due to the well-loved combination of chocolate and caramel; this success sets us in good stead for our latest partnership – we’re confident it will be a hit with retailers and consumers alike.”

F’real Rolo will be available through all UK f’real’s distributors and wholesalers.

[1] *Seurat A&U Study 2021
[2] Lumina Intelligence, November 2023


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