Booker’s Chef Menu brand expands Food To Share range

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Booker has extended its Food To Share range, with around 30 frozen products available from mid-September to foodservice operators nationwide.

All lines come under Booker’s Chef’s Menu brand, and the products include Vegetable Samosas, Vegetable Spring Rolls, as well as gluten-free Onion Bhajis and Mac n Cheese Bites.

Karen Poole, head of Own Brand at Booker, says: “Operators are adapting to shifts in consumer demand, eating habits, flavour preferences as well as cost challenges, so these eight new additions to our Food To Share range have been designed to support the industry right now.

Read more: Booker launches foodservice Christmas hub and range

“It is about giving our customers even more on-trend products that maintain profitability per visit, offer flexible portion formats and pricing structures, and deliver outstanding dining experiences for guests time and time again. We know operators value products that bring consistency, versatility and speed of execution, allowing them to keep quality high, reduce wastage and maintain operational efficiencies across busy kitchens.

“The full Food To Share range will appeal to a wide audience at multiple times of day including meat-free and gluten-free diners, those looking for smaller portions and those wanting to experiment with global flavours. Easy to store and prepare, the products are simple to assemble and also suit buffet style dining, larger groups, corporate bookings, and can work as short-run specials or bar snacks – essential for festive gatherings and pub parties as the Christmas season begins.”

Booker’s own brands include Chef’s Essentials, Chef’s Menu and Chef’s Premium, Farm Fresh and Blackgate.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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