Booker has launched its dedicated online Christmas hub and guide, which includes menu inspiration and ingredients to support foodservice operators.
Booker’s 2026 Christmas collection leads with the strapline Make More of Christmas, designed to help operators get ahead of the curve to drive footfall and bookings, and in turn, to maximise profits and deliver an enjoyable, successful dining experience for customers throughout the holiday season.
Available under Booker’s own brand tiers, Chef’s Essentials, Chef’s Menu and Chef’s Premium, the Christmas 2026 range is designed to suit different operator needs, price points and venues – from pubs, bars and restaurants to festive markets, street food stalls and casual diners.
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Nev Irani, Booker’s managing director for Foodservice, says: “Our Christmas 2026 collection has been designed to help busy operators meet consumer demand for nostalgic flavours, trending ingredients, and versatile dining experiences – with an eye on shifts in eating habits whilst being mindful of cost challenges.
“The holiday season is all about meaningful, memorable moments, and food and drink can really make or break the occasion. We’re here to bring the quality, choice, service and value that operators need for a successful festive season, along with product consistency to ensure every order meets customer expectations, minimises wastage and maintains operational efficiencies across busy kitchens.
Booker is running its annual Foodservice Trade Show 2026 at the NEC Birmingham on 23rd September.
