Womersley Foods targeting wholesale channel following acquisition

Fruit and herb vinegars supplier Womersley Foods is targeting the wholesale channel as it begins a new chapter under the ownership of Labaika Ashiru.

Following the recent acquisition, the 40 year old brand is targeting growth and recently gained a listing at Whole Foods Market with Ashiru committed to what he calls significant investment in the brand, encompassing PR, marketing, and an extensive sampling program.

Read more: Love Drinks to distribute Spanish gin brand Puerto de Indias

Ashiru said: “I’m thrilled to have taken the baton from the Parsons family and take this brand to the next level. The taste and versatility of these products speaks for itself and our loyal fanbase proves that once customers have sampled them, they are inspired to make these products key staples in their store cupboard ingredients. My vision is to bring our award-winning products to the masses, meanwhile our commitment to crafting unparalleled flavours remains integral to the brand. This journey is about preserving our heritage while embracing innovation, and I couldn’t be more excited about what lies ahead.”

For trade enquiries please contact hello@womersleyfoods.com

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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