Love Drinks is to take over the UK distribution of Spanish gin brand Puerto de Indias, with the initial focus to be on the current range followed by a new product roll out next year.
In a recent interview with Better Wholesaling at the company’s distillery in Seville, the company explained it was looking to expand further in the UK wholesale market by targeting off-trade outlets in particular for its strawberry and blueberry gin.
Samantha Burke, managing director of Love Drinks, commented: “It’s a huge honour to be the new importers of a pioneering brand like Puerto de Indias that spearheaded the launch of flavoured gins and has been driving the revolution ever since through its supreme quality, taste-rich range, and absolute authenticity. They built the glass ceiling for flavoured gins and have continued to smash it through their ongoing innovation, so we’re excited to be working with them to drive further growth and success over the coming years.”
Puerto de Indias’ Europe sales manager, Raul Blanco, added: “Our brand has gone from being a fortuitous accident to a world and market leader in just ten years so we’re incredibly excited about what the next decade will hold. With Love Drinks as our new UK importer, we believe we have the perfect UK partner and people to help us reach our goals.”