Brakes and M&J Seafood have now received an award every year since the awards were established in 2014.
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Brakes’ fish and seafood category manager, Charlotte Howkins and senior category manager, Sarah Phillips said in a joint statement: “Combining M&J’s seafood expertise and Brakes’ foodservice knowledge gives customers access to a unique foodservice fish proposition.
“We know that customers want seafood products that meet sustainable, assured standards, particularly with growing consumer concerns over the environment. That’s why most of our seafood range now comes with certification (either MSC, MCS or ACS), with more than half produced to MSC standards.
They added: “We want customers to be confident that when they serve up any fish dish, they do so reassured that it is sourced sustainably and responsibly. Something that we know resonates with consumers.”
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The companies aim to grow in MSC category even further, with the latest additions of Hoki Fillet Products, a Cod Fillet and a fish cake to their range.
Howkins continued: “While we are delighted to have won the MSC award every year since it was launched in 2014, at Brakes, it’s about making sure that we meet customers’ expectations and offer them the product range that they want. Working hand in hand with M&J Seafood, we’ve big plans to expand our MSC range, rigorously working with the MSC towards our common goal of safeguarding the future of our oceans, so watch this space!”