Brakes launches Virtual Chef tool

Brakes Virtual Chef

Brakes has showcased its latest Virtual Chef Online innovation at the Virtual Summer Food Festival.

The suite of recipe and menu management tools was created in collaboration with Nutritics, which specialises in the creation of nutritional software for healthcare, education, foodservice, food processing, and elite sport.

The tool has been developed to help foodservice operators to optimise various aspects of their recipe development process, with recipe analysis to calculate cost, nutrition, and allergies automatically.

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Brakes UK marketing and digital director, Adam Collett said “As well as simplifying the entire menu development process, increasing efficiency and reducing food waste, Virtual Chef Online will make it easier for our customers to comply with current food regulations, as well as upcoming legislation such as Natasha’s Law,”

Under Natasha’s Law, all products designated as ‘pre-packed for direct sale’ (PPDS) will require a label showing the name of the food and a full ingredients list, from October 1, 2021. If the PPDS includes any of the 14 declarable allergens, it must be declared on the label also.

Businesses can also take advantage of the Virtual Chef’s ability to reformulate recipes, improve nutritional profiles, and help to meet nutritional targets.

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Stephen Nolan, managing director at Nutritics, commented on the partnership: “We are delighted to partner with Brakes to power the technology behind the Virtual Chef Online solution.

“This new market offer gives Brakes’ customers access to best-in-class recipe and menu management technology and will enable them to optimise their offer, enhance compliance and improve the customer experience all from one software solution.”


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