With the Fifa World Cup set to begin on 11 June, JW Filshill, United Wholesale (Scotland) and Parfetts have launched promotional campaigns for the tournament.
Filshill has launched a B2B initiative features suppliers including Budweiser, Coca-Cola, C&C, Heineken UK, and Mars Wrigley who are giving KeyStore retailers the chance to win account credit prizes of up to £1,000 throughout the World Cup. For the suppliers, benefits include increased exposure and engagement with retailers during this key trading period while retailers have a great opportunity to stock up and maximise sales.
Craig Brown, Filshill’s chief sales and marketing officer, said: “It’s an exciting summer of football and we’re delighted to be collaborating with our suppliers and customers to raise awareness of the KeyStore and Filshill brands as we offer these valuable opportunities for retailers.
Read more: Bestway and Booker reveal World Cup campaigns
Parfetts, meanwhile, has chosen to focus on developing a six-week programme of promotions, category advice, supplier activations and retailer communications aimed at maintaining momentum from the opening fixture through to the final.
The campaign will be supported by Parfetts’ recently launched Go for Growth platform, which provides retailers with category recommendations, merchandising advice, promotional guidance and event-led planning tools.
Cheryl Hope, trading director at Parfetts, said: “The World Cup represents one of the biggest trading opportunities of the year for convenience retailers, but success comes from planning beyond the key fixtures. Retailers who build momentum throughout the tournament are best placed to increase basket spend and drive repeat visits.”
Over in Glasgow, United Wholesale Scotland (UWS) has unveiled a retailer investment programme with the launch of its ‘We Have A Dream’ World Cup campaign.
The initiative is designed to help its retailers drive footfall, increase basket spend and maximise sales during one of the biggest trading opportunities of the year.
