Bidfood has launched a festive range alongside a dedicated guide and a number of support tools in what is a Christmas period the wholesaler expects to be defined by a continued focus on value.
However, the foodservice business states that what constitutes value varies significantly by generation and the divergence in expectations when dining out over the festive period underscores the need for operators to balance tradition, quality, and innovation within their Christmas offers.
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Imogen Hassard, marketing manager at Bidfood commented: “To tailor to these generational needs we’ve launched a range that offers choice and flexibility, alongside on-trend dishes that bring a sense of novelty to festive menus.
“Christmas presents valuable opportunities for operators, but it can also be one of the most demanding times of the year. Our focus is on helping customers plan effectively, protect their margins, and deliver a outstanding menu that has something for everyone.
“With over 700 products combined with helpful customer resource tools, this year’s range is giving operators the support they need to create memorable festive moments while staying mindful of customer budgets and menu preferences,” she added.
