In preparation for the Government’s new Healthy Food Standard, Bidfood recently explored the definition of healthier food and drink products in the UK, as well as what mandatory reporting could look like for large food businesses.
In a recent event Innovation in Motion, the foodservice wholesaler’s nutrition team showcased practical ways chefs can incorporate more nutrient-dense whole foods, including beans, into their menus. It also demonstrated how innovation is taking shape through nutrition-led menu development, hospitality-ready solutions, experiential desserts and emerging, forward-thinking SME brands.
Read more: Bidfood recipes helping hospitality operators evolve seasonal menus
There was also a spotlight on Simply Food Solutions’ new hospitality range, Discovery Kitchen. Designed by Bidfood’s culinary director, Martin Eshelby, the range is inspired by Bidfood’s 2026 Food and Drink Trends, as well as Martin’s travels across Europe and visits to UK restaurants.
Eshelby, said: “Innovation is often associated with new products, but within wholesale and for foodservice operators, it means much more than that. It’s no longer just about creating something new; it’s about helping operators respond to changing consumer expectations, such as growing health awareness, and mounting operational pressures related to cost, time, and resource.
“We’re extremely passionate about helping our customers, so we will always look to find solutions, whether it’s through nutritional requirements, introducing new flavours, trends, experiences and formats, or bringing emerging suppliers to market through The Open Doors Programme. We understand our role is to inspire chefs and caterers so they can adapt their offer to reflect what consumers want, while keeping menus fresh and exciting.”
