Brakes has launched a campaign designed to help get hospitality customers back on their feet, once able to reopen after the current nationwide lockdown.
Claimed to be the most extensive campaign Brakes has ever run, it was informed by extensive research into what matters most to hospitality customers and aims to put money back in the pockets of hard-pressed hospitality businesses who have had to deal an unprecedented storm created by the Coronavirus. It comprises more than 3,500 price cuts, a ‘cash back’ style scheme that can help reward businesses and bespoke promotions, all complemented by support for some of the UK’s leading hospitality charities.
Paul Nieduszynski, commercial director at Brakes, said: “Hospitality is a crucial component of the UK economy and a beloved part of life in Britain that has been dearly missed while closed during lockdown. With the market on the cusp of reopening, the coming weeks will be a critical moment, as outlets up and down the country prepare to welcome customers back, after one of the most difficult periods in our history.
“The team at Brakes felt strongly that we had to play our part, by providing help for the UK hospitality industry. That’s why we’ve invested millions in this campaign, so we can offer help right where it’s needed. Our aim is to put pounds back in the pockets of publicans, restaurateurs or any business that serves food.”