Swizzels looks to continue Christmas growth trend

Christmas continues to be a key sales period for confectionery and this year is set to be no different.

The total confectionery market has grown over £6m in the last two years, and this trend looks set to continue into Christmas 2016.

British sweet maker Swizzels has a huge range of Christmas themed treats available for Christmas 2016, and its share of kids sugar confectionery increased from 11% to 13% over the Christmas period in 2015.

Emma Herring, NPD brand manager at Swizzels, said Swizzels has introduced the brand new Drumstick Squashies Carton for Christmas 2016: “The eye-catching 140g gift carton is filled with the best-selling Squashies variant, Drumstick Squashies, Raspberry & Milk flavour. More than 100 million bags of Squashies have been sold since launch, so this carton is set to be a winner. A bigger 350g Drumstick Squashies Carton is also available.”

Another brand new product from the company for this festive season is the Drumstick Gift Box, which contains a selection of the classic Drumstick variants including Drumstick Squashies, Drumstick Bon Bons, and Drumstick Lollies.

Herring added: “The Swizzels Sweet Shop Favorites tin continues to be hugely popular over the festive season, having been the single bestselling sugar confectionery product every Christmas since launch in 2013. The classically branded sweet tin is packed with Swizzels’ most popular brands including Squashies, Love Hearts, and Parma Violets.

“Other popular products from Swizzels include individual gift tubes filled with our classic brands including, Drumstick Lollies, Refreshers, Love Hearts and Parma Violets.

The Sweet Extravaganza gift tube is also a top seller, according to Swizzels, and the extra-long gift tube is filled with the firm’s best-loved sweets.

Herring said: “Our range lends itself well to all sharing occasions due to the huge variety of much-loved sweets – there really is something for everyone. The products have fun bright designs that stand out on shelf and appeal to customers. Our range offers value for money and great variety which is something all customers are looking for at this time of year. The range also works well as a gift or stocking filler for sweet lovers.”

Swizzels is the UK’s largest family-owned independent sugar confectionery business.


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