Kepak Group has announced the acquisition of Meat Snacks Group Limited from Valeo Food Group.
Trading as New World Foods Europe (NWFE), the business is a leading producer of ambient meat snacks. The deal includes the Freshers Foods brand, its associated product lines and Valeo’s two manufacturing sites in Wigan and York.
The acquisition marks a milestone in Kepak’s strategy to strengthen its presence in the high-protein snacking and food-to-go categories—segments experiencing sustained growth across the UK and international markets.
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The New World Foods Europe range adds a complementary range of products to Kepak’s portfolio, including high-protein ambient snack brands, such as Kings, Wild West, and Cruga, which align with growing consumer demand for convenient and nutritious snacking options.
Brian Farrell, chief executive of Kepak Foods Division said: “We are delighted to welcome New World Foods Europe into the Kepak Group. This acquisition enhances our capabilities in the ambient snacking category and adds a strong suite of established brands to our portfolio. It supports our continued growth in both the UK and international markets, particularly across the convenience and food-to-go channels. It’s very much business as usual for both companies and our partners as we start a phased integration process.”
