The UK Deposit Management Organisation (UK DMO) will go under a new identity and icon named ‘Exchange for Change’.
The not-for-profit body was established by the industry to design and deliver the DRS across England, Scotland and Northern Ireland, which is set to go live in October 2027.
The icon will appear on all in-scope bottles, cans and return points associated with the DRS and has been designed to become the single, recognisable identifier of the scheme – making it easy for people to spot participating containers and return locations at a glance.
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This consistent visual marker will support correct participation at point of return and enable clear, unified messaging across packaging and infrastructure. The icon visually represents the deposit return process and works consistently across the full range of drinks containers covered by the scheme.
Russell Davies, chief executive of Exchange for Change, said: “Our new name reflects what this scheme is about: making a simple change that has the power to transform streets, communities and recycling habits across the UK. The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities.
“We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”
