PepsiCo has launched a nuts range, featuring crisp brand flavours including Walkers crisps, Doritos and Wotsits.
The listing for That’s Nuts also shows confirmed flavours such as Walkers Smoky Bacon and Walkers Max Paprika. Additionally, Walkers Salt & Vinegar and Smoky Bacon varieties will both be available in a 40g format.
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Ed Orr-Ewing, marketing strategy & operations senior manager at PepsiCo said: “Flavoured nuts are predicted to be worth over £200m in retail by 2030, and we have seen shoppers increasingly on the hunt for bold and exciting new flavours across the savoury snacks categories. That’s Nuts brings these two trends together in one delicious range that we believe will help retailers drive further incremental sales.
“Our ambition for That’s Nuts is to rewrite what flavour means in the segment and turn our new, innovative range into a category growth engine. And consumers agree: 88% of snackers say they’re eager to try That’s Nuts, making it one of our most anticipated innovations in recent years. This initial consumer feedback gives us confidence that the launch will inject some much-needed excitement and refreshment into the market to ultimately drive sales.”
