KP Snacks has released a guide aimed at helping convenience retailers capitalise on the impulse purchase and increase crisps, snacks, and nuts (CSN) sales in-sore.
This latest release is an evolution of the supplier’s ‘25 to Thrive’ ranging advice and based around three simple, actionable steps: choosing the right brands and promotions, maximising visibility and amplifying in-store.
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The guide shows wholesale customers how added value and visibility can boost impact and sales. With 73% of shoppers buying snacks with value for money in mind, and nearly half (47%) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales. The guide also highlights the continued relevance of PMPs for cost conscious consumers, with 62% of retailers saying that PMPs increase sales and PMPs accounting for the top 10 best selling SKUs.
Stuart Graham, head of convenience and impulse at KP Snacks, says: “As retailers continue to face significant challenges, our new category advice offers a timely and practical solution to help retailers increase sales. Whether you’re activating a major sporting event or simply looking to boost everyday snack sales by associating with big TV and movie opportunities, ‘Excite and engage’ equips convenience retailers with the simple strategies they need to stand out and succeed”.
