Confex launches technology programme across supply network

David Walker - Chief Commercial Officer - Cerve

Confex has launched the first phase of its technology programme, with the goal of providing a digital connection and integration across its full portfolio of members and suppliers.

‘Confex Accelerate’ is powered by Cerve and the initial Accelerate platform to members will launch in November wit the final onboarding of all suppliers taking place during the rest of year. Phases 2 and 3 of the programme will be implemented in 2024.

The programme will provide a platform for suppliers to deliver real-time product, pricing and promotions to Confex wholesalers, with the buying group claiming it will improve communication links, reduce admin and increase business development and marketing activities.

Read more: Confex reveals turnover and membership increase at annual conference

In addition, the programme allows members to transform their ordering process to receive live updates on orders, including immediate order confirmations, product availability and outages and changes to delivery schedules – all through a single connection.

Confex chief executive Tom Gittins said: “We have a stated goal of becoming the most technologically advanced and digitally connected buying group in the UK, and the Accelerate programme provides the platform for significant transformation for both our members and suppliers. By utilising the Cerve Data Network to provide the platform, we are able to offer both our members and suppliers access to cutting edge tech without the associated costs and time required to set-up. We have a roadmap with further developments stretching out over the next 12 months, so there is much more to follow for our members to get excited about.”

Cerve Founder Dan Mazig, added: “The Confex Accelerate project is one of the most exciting we have worked on and we are delighted to power the project and help Tom, Jess and the Confex team deliver their vision of a fully and centrally connected group.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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