Coca-Cola Europacific Partners (CCEP) has launched winter-themed limited-edition bottles and cans of Schweppes in the wholesale channel alongside the return of its ‘Born Social’ campaign.
The campaign runs across cinema, video on demand, outdoor advertising, social media and digital partnerships. It focuses on friends and families enjoying festivities together, by going out and staying in.
Rob Yeomans, vice-president for commercial development at CCEP GB, said: “More people in Britain are planning to host get-togethers in the home this Christmas as they cut back on going out, making it a key period for retailers to drive sales with exciting activations and well-known brands like Schweppes, the number one mixer brand in convenience.
“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1l or multipack can formats which are ideal for those at-home or party occasions with friends and family.”