Birchall Foodservice supports caterers with upcoming Natasha’s Law

Birchall Foodservice has developed a series of initiatives to assist caterers in complying with Natasha’s law, which takes effect on October 1, 2021. The law will require caterers to pay particular attention to the labels of pre-packed for direct sale (PPDS) foods.

Allergen specialist Jacqui McPeake and environmental officer, Jackie Dickinson will be working closely with the wholesaler to assist their customers.

To help caterers prepare for the change, Birchall’s upcoming annual tradeshow ‘The Big Event’, will feature a number of Natasha’s Law seminars. The event which takes place on 5 October 2021 is expected to have over one hundred caterers in attendance, according to the foodservice.

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Sales director at Birchall Foodservice, Louise Birchall said “Natasha’s Law presents a big change for our industry, and we want to help our customers prepare for this new way of working. Caterers are currently facing big challenges brought about by the pandemic and Brexit, so we need to be there to help take away some of the stress of this next challenge.”

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Caterers can gain access to allergen information via the wholesalers ordering platform, OrderMate. Additionally, the foodservice provides access to specialist labelling machines and software within their product portfolio.

As a Country Range member, Birchall can also provide customers with access to Stir it up magazine’s special Natasha’s Law webinar.


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