Pioneer Foodservice named best family business in Cumbria

From left: 'Hairy Biker' Simon King, who presented the ceremony; Emily Latus, from award sponsor Enterprise Answer, Graham Jenkins, manager director at Pioneer Foodservice, David Jenkins, sales director at Pioneer, and Grahame Latus, also from Enterprise Answer

Pioneer Foodservice is celebrating after landing two awards at the Cumbria Family Business Awards 2018.

As well as winning the ‘Retailer and Wholesaler’ category, the business was also named ‘Outstanding Cumbria Family Business of the Year’.

The ceremony, which saw 35 family-owned businesses from across the region come together to celebrate the contribution they make to the local economy, was held at The Garden at Eden, Carlisle. Nearly 90% of businesses in Cumbria are family-run, making the awards a keenly-contested competition.

Pioneer managing director Graham Jenkins, said: “David [Jenkins, sales director] and I were delighted to have won the award for retailers and wholesalers. This was then topped at the end of the night when we collected the top prize.

“It is wonderful to be recognised for our high service levels and what we contribute to the regional economy due to our support for farmers and other producers. A big thank you goes to the whole team at Pioneer for making this possible.”

Pioneer is now automatically through to the national family awards process, which takes place later in the year.

Based in Carlisle, the wholesaler employs around 375 staff, and is currently celebrating 140 years of being in business.

Pioneer also has foodservice depots in Workington, Cumbria, and Gateshead, Tyne & Wear, helping it to cover south-west Scotland and north-east England.

Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via and 020 3871 6490.


This site uses Akismet to reduce spam. Learn how your comment data is processed.