JJ introduces fingerprint ID to its app to boost online shopping efficiency

National wholesaler JJ Food Service has claimed it is the first UK wholesaler to introduce fingerprint ID and a card-scanning function to its app in an attempt to make online shopping even easier for its customers.

With the new touch ID, customers can log in using fingerprint recognition. Previously, users needed to physically type in their email and password. “This adds a new level of convenience to shopping with us,” said Mushtaque Ahmed, COO at JJ Food Service.

Once the customer has completed their shop, they can checkout by scanning their card with their mobile device instead of manually entering card details.

The JJ has been downloaded more than 25,000 times since being launched in 2015.

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Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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