Bestway has reported that since launching its track my order service on its apps and websites, 35% of the customers surveyed have adopted the service.

The new solution enables customers to track the status of their order from placement through to delivery. The tracker initially notifies once the order has been received, with further emails then sent once the order is awaiting dispatch, when the delivery is in transit, and when it is confirmed.

Salih Sheikh, head of marketing and digital at Bestway Wholesale, said: “This is a logical next step in our digital pathway that is the accepted way of doing business across retail and domestic markets – so why not wholesale! Our customers are at the forefront of what we do and using digital solutions to make their shopping experience easier is an important part of our digital strategy.

“Previously, customers had to call through to find out information about their order and sometimes substitutions would arrive without their prior knowledge, as is the case for many wholesale deliveries. Now customers have full visibility and transparency and can spend less time on the phone and less time waiting for their delivery,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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