Bestway Wholesale has introduced a new ordering app and website to make the process easier and quicker for its cash and carry customers


The new app allows customers to start their order on a phone, tablet or computer and finish it on another device, with the basket then updated in real time.

It also lets them create personalised lists and save their favourite products for quicker re-ordering. The website then gives them live delivery updates and recommended substitutions if any of the products ordered are unavailable.

Salih Sheikh, head of marketing at Bestway Wholesale, said, “We’re excited to unveil the new app and refreshed website, which is the culmination of 12 months research and development. We listened to customers, understanding what they do and don’t want when it comes to online ordering.

“We wanted to offer an online experience that wasn’t just in line with wholesale, but that rivaled market-leading apps such as Amazon and Ocado – it’s a part of our strategy to utilise digital to improve the shopping experience and service to customers.

He added: “All the customer feedback we received throughout the development and the soft-launch, which we just completed, has been used to shape our app to meet customer needs. All a customer has to do now is download the app and sign up online with their existing customer number and they will be ready to order.”

As well as easy access to the latest products and seasonal offers, additional features include the latest barcode-scanning technology for easier searching and the ability for customers to manage payments and calculate margins with POR calculator all in one place.

More from Bestway: Ferrero and Bestway Wholesale work together on key seasonal events

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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