Asahi unveils new cask ales and ciders portfolio

Asahi-UK

Asahi UK has announced the arrival of its first range of cask ales and ciders into its portfolio, following the acquisition of the Fuller’s Beer Company – a deal which included the boutique drinks wholesaler, Nectar Imports.

Supported by its existing premium brands, including Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell and Meantime, Asahi UK will now offer a wider range of industry premium brands for its on and off trade customers across the UK and Ireland. These include Fuller’s London Pride, Frontier and Asahi UK’s first premium cider brand, Cornish Orchards.

Tim Clay, managing director of Asahi UK, said: “All of us at Asahi UK are thrilled to be bringing these much loved cask ale and cider brands into our portfolio. Through our existing super premium brand portfolio, distribution network, customer marketing and sales expertise we aim to extend and grow our new range across the UK and Ireland – to offer our customers the most comprehensive suite of premium beer and cider brands.

“Building on the heritage of Fuller’s London Pride, Frontier and Cornish Orchards, we aim to enrich consumer experiences through industry leading product quality, impactful marketing and by driving ongoing value to our customers. This year will be an exciting time for Asahi UK and our customers,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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