Żabka Group acquires Romanian wholesaler

Polish wholesale firm Żabka Group has entered the Romanian market with the acquisition of wholesaler DRIM Daniel Distributie as part of an international growth strategy it adopted in 2021.

The Zabka Group serves more than 3m customers each day across Europe, with over 10,000 stores and door-to-door delivery. Its entry into the Romanian market forms part of a plan to expand its convenience concept across European markets.

Tomasz Suchański, chief executive of Żabka Group, said; “We are building a partnership with the company that benefits from an immense trust from its business partners and customers in the domestic market, but it also grows adhering to the standards to which we are committed at Żabka. Shared values, mutual respect, and the trust form a solid foundation for a strategic partnership and the ambitious projects we have in our plans. We devoted the past quarter-century to a dynamic growth in Poland, and today we embark on the next stage, which involves commencing operations in a new European market.”

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Tomasz Blicharski, vice president of the board, managing director of Żabka Future, added:  “This is a strategic investment that provides the entire Group with a unique perspective for further development and access to the new market through a partnership with one of the largest local distributors of FMCG products. The partnership with DRIM will undoubtedly contribute to increasing our potential to offer innovative solutions to our customers and partners, enable further diversification of our operations, and provide the additional growth –

Radu Trandafir, strategy manager of DRIM Daniel Distributie FMCG, concluded: “Me and my family are very enthusiastic about our partnership with Żabka Group. We believe it’s step which will take our organization to the next level. The foundation of this partnership is very solid, as we share very similar values, we are aligned on the opportunities on the Romanian market and we are driven by the enthusiasm needed to pursue those opportunities.What weighted very strongly in our decision to enter the partnership with Żabka are the immense possibilities available to our key stakeholders: Customers, Employees and Suppliers.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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