Tango introduces dark berry to sugar-free range


Tango has introduced a Dark Berry flavour to its sugar free range, with sugar free choices growing by 18% over the past two years in the fruit carbonates segment.

Over the last year, the pandemic has accelerated health trends, with the value of low-calorie drinks also up by 7.7% within total soft drinks and 33% of shoppers said to be trying to reduce it in their diet by purchasing sugar free soft drinks.

Read more: How is Britvic finding success in soft drinks?

Phil Sanders, out of home commercial director at Britvic, said: “Tango Sugar Free Dark Berry is launching in a range of formats, offering convenience stores a number of options to meet new consumer demands. People are increasingly visiting smaller stores for their larger format packs in an effort to avoid the bigger supermarkets. Therefore, the new flavour will be available in six can multipacks and 2L bottles to share within the household. For impulse purchases it is also available in singles, with the addition of a £1 PMP 500ml bottle, to show everyday value to customers.

“We have seen tremendous growth in no-sugar soft drinks, demonstrated by the strong performance of our existing Tango Sugar Free range – now worth over £15m. To continue offering our customers choice, we wanted to bring something new and exciting to the range, with the launch of the Dark Berry flavour,” he added.

The new flavour will be available across all formats; 500ml bottle (standard and £1 PMP), 330ml can, 2L bottle, 6 can multipacks, from 8 March.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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