PepsiCo and Sugro have partnered up for an e-commerce project in which they will run a series of tests to discover the variables that deliver the best results and drive more online sales.
Using b2b.store’s B2B Digital Advertising module, split testing will allow users to run multiple versions of an advert or product listing simultaneously, with randomly segmented customer groups seeing only one iteration – ensuring the fairest possible test of the assets and indicating which approach has been most successful.
Any editable variable on an eCommerce platform can be tested, such as copy, design, imagery, colour or calls to action, making for a comprehensive view of the most-effective way to sell.
“Selling products online is now a key part of any top-performing wholesaler’s business, so any means to find out what works best online is welcome,” said Sugro’s head of commercial and marketing, Yulia Petitt. “The insight we’ll receive from running the split tests with PepsiCo will be incredibly valuable for our wholesalers, with the results mutually beneficial for our members, PepsiCo as the supplier and Sugro as the buying group.
“Once we have run several tests on different variables, we’ll have a much clearer idea of eCommerce best practice and be able to make changes that will result in selling more products in the future.”