B2b.store has restructured its offering and launched three new modules to complement its existing e-commerce platform for wholesalers.
Wholesalers can subscribe to each of the modules individually, covering E-commerce, Customer Engagement, Digital Advertising, and Credit Control, with each module integrating with existing systems. This means that, for the first time, wholesalers do not need to use b2b.store’s platform to access the additional services.
Rob Mannion, founder of b2b.store, said: “We work with a range of clients, from start-ups and SMEs to multibillion-pound turnover businesses, but every wholesaler faces similar challenges, both when it comes to supercharging sales and also managing the operational costs of running their business.
“Our eCommerce module offers 24/7 digital ordering to customers across mobile, tablet and desktop, empowering customers to self-serve and place orders at any time of night or day, without the added costs of employing telesales and sales representatives.
“Wholesalers looking to maximise sales can also take advantage of our Engagement module, which allows them to send digital notifications to clients via media-rich in-app messages, push notifications or even WhatsApp messages via the WhatsApp Business platform. With data showing that recipients are much more likely to interact with messages that are tailored to their needs and interests and have a clear call to action, we have developed a number of wholesaler-specific WhatsApp templates to speed up the process. Custom WhatsApp chatbots can also be used to automate a range of actions, from registering new customers to managing customer services and even working out which messages to send to each customer.”
“We are excited by the opportunity and flexibility this new modular approach offers wholesalers to maximise sales and also to streamline operations, boosting profits and improving cashflow” Rob continued. “Wholesalers can subscribe to any module individually or choose a combination to suit their needs. Our Software as a Service (SaaS) model also means they will benefit from continuous upgrades and platform maintenance services within the simple, monthly fee.”