Scotland Food & Drink has appointed Jamie Durkin to the role of UK strategic marketing manager as the industry leadership body looks to champion Scottish producers south of the border.
The company has identified a £4bn market opportunity for the Scottish food and drink sector to capture key markets within the next five years, including a £1bn market opportunity in the rest of the UK.
Analysis published in the recently launched industry strategy ‘Sustaining Scotland. Supplying the World’ reveals this, with the role created to enable this. He will be responsible for extending Scotland Food & Drink’s reach with customers in London and the wider UK market.
Amanda Brown, programme director at Scotland Food & Drink, said: “Jamie’s appointment marks a significant step in the rollout of our new UK market activation strategy, and will be the first time we have dedicated resource in London to increase the profile of Scottish food and drink products with new and existing customers. Jamie’s expertise and connections will allow us to identify and develop commercial opportunities for businesses of
Durkin added: “I am incredibly honoured to be joining Scotland Food & Drink in what is an extremely exciting chapter in its evolution. As a Scot living in London, I have consistently been championing Scottish producers for many years, and to have the chance to work with some of the world’s finest products first-hand, is an exciting prospect. The team have been so welcoming and supportive and I am really looking forward to getting stuck in.”