Wholesale technology provider RNF has announced a name change to b2b.store to match the name of its free e-commerce platform for wholesale customers.
Released during last year’s pandemic, the platform has already attracted 50 additional customers, including members of the Confex, Fairway Foods, Sterling Supergroup, Sugro and Unitas buying groups, and processed over 11,000 orders.
Rob Mannion, founder of b2b.store, said: “RNF was initially focused on developing mobile ordering apps for enterprise customers across a range of industries, from wholesale and utilities to automotive and leisure, but in 2018 we started to focus exclusively on the wholesale channel, where Bestway remains a key customer of ours.
“The business and the technology has evolved significantly since then, leading the digital revolution in wholesale and expanding our offer to become a highly scalable complete e-commerce solution. We remain fully committed to support our important long-term clients and have a dedicated team in place to do just that.
“As we look to the future, digital will play an ever-greater role, enhancing our customers’ abilities to make the most of opportunities created by data-driven services, such as machine learning and artificial intelligence.
“Unifying RNF and b2b.store under a single brand better reflects our focus on wholesale. It allows us to take a holistic view of the industry, using the resulting insight to create new services for B2B customers of all sizes, helping them optimise the digital opportunity,” he added.