Tobacco accessories supplier Republic Technologies has begun a national cash and carry display drive in order to support its recently launched Swan filters range.
Claiming to be the company’s biggest ever NPD initiative, it has introduced a range of specially-designed, Swan branded pallet displays and free standing, four-shelf display units which are available to all its cash and carry partners, with units already placed in Dhamecha, Bestway and Batleys depots.
Gavin Anderson, Republic Technologies’ general sales manager, said: “We’ve always believed in the power of effective cash and carry displays and we really appreciate the support we’ve received which is enabling us to implement a national rollout of our new filters’ display units.”
“Current circumstances have made the rollout more challenging, but by working closely with our cash and carry partners, and of course adhering to all Covis-19 guidelines, the move is going ahead very much as planned and we’re delighted with the visibility it’s generating in depots,” he added.
Read more: Republic Technologies reveals NPD campaign