Republic Technologies reveals NPD campaign

Republic Technologies has launched six new filters from its Swan brand in what it calls its biggest ever NPD programme.

The major rollout from the tobacco accessories supplier includes a carbon paper filter, an extra slim filter, an environmentally friendly filter, as well as three menthol products, including two crush ball filters.

The accessories market is currently experiencing 5.4% growth year-on-year, with the filters sector up 8.4%.

General sales manager Gavin Anderson said:  “As increasing numbers of smokers are turning to roll your own, we’re developing a wider range of products for improved customer choice, enabling retailers to capitalise on the strong performance of the accessories category and to take advantage of the margin opportunities offered by Swan, the UK’s best-selling filter brand.”

The full range comprises-

Swan Graphite Filter: A 100% biodegradable filter, this extra slim product is made with carbon paper and delivers the ultimate in filtration.
Swan Long Extra Slim Filter: Developed to reduce the amount of tobacco required per cigarette (and more representative of a factory-made cigarette), this is the longest ever Swan filter (50% longer than the standard 14mm Extra Slim Filter). Extra Slim is widely accepted as the filter of choice in the UK.
Swan Eco Loose Filter: 100% biodegradable and the most environmentally friendly filter on the UK market. Natural ‘ochre’ coloured, due to no bleaching of the paper. It degrades three times faster than standard cellulose acetate filters.
Swan Cool Menthol Filter: This filter is a sister product to the current Swan Menthol Filter, comprises high quality cellulose acetate fibres and delivers a cool menthol sensation.
Swan Cool Burst Crushball Filter: The embedded capsule can be activated at any time to release a cool menthol flavour sensation. These filters contain no animal products.
Swan Fresh Burst Crushball Filter: The strong peppermint flavour capsule can be crushed at any time, giving consumers full control of the taste experience. These filters contain no animal products.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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